Question: Question 1 . Develop a marketing mix that allows Burger King to achieve the goal of closing the gap with McDonald's and distancing itself from
Question 1. Develop a marketing mix that allows Burger King to achieve the goal of closing the gap with McDonald's and distancing itself from its other competitors. Question 2. consider the marketing mix created. what percentage of burger king's resources would you allocate to the US market and what percentage would you allocate to international markets
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