Question: QUESTION 1 Does the size of a package influence how much of the contents we eat? Provide an example. QUESTION 2 If a consumer is

QUESTION 1

Does the size of a package influence how much of the contents we eat? Provide an example.

QUESTION 2

If a consumer is familiar with a product, advertising for it can work by either enhancing or diminishing recall. Why?

QUESTION 3

a.Describe three personality traits relevant to marketers.

b.Define consumer addiction and give two examples of it.

QUESTION 4

a.List the steps in the model of rational decision making.

b.List three product attributes that consumers use as product quality signals and provide an example of each

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