Question: QUESTION 1 Ethics in business research refers to a code of conduct or expected societal norm of behavior while conducting research. The observance of ethics

QUESTION 1

Ethics in business research refers to a code of conduct or expected societal norm of behavior while conducting research. The observance of ethics begins with the person instituting the research, who should do so in good faith and pay attention to what the results indicate. How the subjects are treated and how confidential information is safeguarded are all guided by business ethics.

a) Interpret THREE (3) types of members involve in doing a business research.

b) Identify FOUR (4) examples where researcher will help you as a marketing manager to make a good decision.

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