Question 1

Explain how marketers can utilize the attitude change strategies to change consumers attitudes toward buying counterfeit products. As part of your answer, create a possible campaign to change attitudes (7 Pointers)

question 2

Assume you have been appointed as the Regional Marketing Head (South East Asia) of a company that manufactures a popular fashion luxury brand. Recently your CEO called you and said, so much of our brand is being counterfeited in Asian markets. .come up with some good ideas for a campaign to combat this problem.. Respond to your CEO with some actionable ideas (you may use an existing brand name of your choice to illustrate your case. You must not use attitude change strategies in your answer). (7 marks).

question 3

Post-purchase process is the last stage of consumer decision making. Explain the possible post-purchase processes of a hypothetical consumer who paid a significantly higher price for a fake (non-deceptive counterfeit) iPhone when he visited Hong Kong (7 pointers)

question 4

Using a range of determinants of lifestyle , develop a lifestyle profile of a customer who has the habit of buying counterfeit products. (7 marks).