Question $1$

Given the following data from a recent Comparative Competitive Efforts page in the CIR:

Based on the above data for your company, which of the following statements is false?

Your company's biggest percentage competitive advantage in the Internet Segment related to model availability.

Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's

competitive effort in search engine advertising and brand advertising.

Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's

brand reputation.

Your company's most powerful competitive disadvantage in Internet segment related to the fact that your company's retail price

was $17\mathrm{.}4\%$ below the industry average.

Your company's percentage competitive advantages and disadvantages on the $8$ competitive factors affecting Internet sales and

market share resulted in a net overall competitive advantage of a size sufficient to produce an $11\mathrm{.}1\%$ market share for your

company, which was above the $10\mathrm{.}0\%$ average market share for the region.