Given the following data from a recent Comparative Competitive Efforts page in the CIR:

INTERNET SEGMENT Your

Company Industry

Average Your Company

vs$.$ Ind. Avg.

Retail Price $($$ per pair$)$ $$78\mathrm{.}50$ $$76\mathrm{.}28+2\mathrm{.}9\%$

Search Engine Advertising $($$$000$s$)6,0006,225-3\mathrm{.}6\%$

Free Shipping No None Same

S$/$Q Rating $5\mathrm{.}96\mathrm{.}3-6\mathrm{.}3\%$

Model Availability $400300+33\mathrm{.}3\%$

Brand Advertising $15,00014,350+4\mathrm{.}5\%$

Celebrity Appeal $180111+62\mathrm{.}2\%$

Brand Reputation $8776+14\mathrm{.}5\%$

Online Orders $(000$s$)684538+27\mathrm{.}1\%$

Pairs Sold $(000$s$)684538+27\mathrm{.}1\%$

Market Share $(\%)12\mathrm{.}7\%10\mathrm{.}0\%+27\mathrm{.}0\%$