Given the following data from a recent Comparative Competitive Efforts page in the CIR: INTERNET SEGMENT Your Company Industry Average Your Company vs. Ind. Avg. Retail Price ($ per pair) $66.00 $76.28 -13.0% Search Engine Advertising ($000s) 6,000 6,225 -3.6% Free Shipping No None Same S/Q Rating 6.3 6.3 0.0% Model Availability 300 300 0.0% Brand Advertising 13,000 14,350 -9.4% Celebrity Appeal 70 111 -36.9% Brand Reputation 70 76 -7.9% Online Orders (000s) 539 538 +0.2% Pairs Sold (000s) 539 538 +0.2% Mar