QUESTION 1 how do multi-sided platforms serve all groups simultaneously to create value? Through aggressive marketing campaigns. O By subsidizing customer segments through inexpensive or free value propositions. Through diversification that attracts both niche markets and mass markets. Through innovative products and services that attract all segments equally. O QUESTION 13 A marketing plan concentrates on cash flow, net income, and owner equity. O True O False QUESTION 20 What is the Return on Investment for a firm that has net profits of $6,000 USD and $30,000 USD in Capital Investments? 5 20% 0 -12% 29 10 QUESTION 21 The statement of cash flows shows the sources and use of capital funds throughout an accounting period. O True O False What is the length of protection for a US copyright? O Renewable between 5th and 6th years and 9th and 10th years every 10 years afterward. O 14 Years O Life of the author or creator plus 70 years. O 20 Years QUESTION 31 Which Pivot is most applicable to a buisness who experiences high sales volume when closing out a unsuccesful store location and offering discounts as high as 40-60% off? Product Pivot Pivot Table Customer Pivot Revenue Model Pivot Two pricing machanisms include fixed pricing and dynamic pricing. Whereas fixed price is predefined and based on static variables, dynamic pricing can change based on market conditions and may include tactics such as auctioning, down selling, or barganing, O True O False The Income Statement includes which of the following financial indicators? O Revenue (Cash and Credit Sales) O Expenses (Operating and General) O Net Income (Profit) All of the above as denoted by: Net Income = Revenue - Expenses Which of the following is not a Buisness Model Canvas building block? O Value Propositions O Revenue Streams O Community Service O Cost Structure