Question 1

If a firm does not identify the changes in macro-environments, they could easily find themselves losing the market share

Question 3 options:

True or False ?

Question 2

The role of the marketing plan is to provide answers to basic questions important to the success of the organization, such as who are your customers, and what value do you create for your customers?

True or False ?

Question 3

The market planning process is a systematic method of identifying and responding to market opportunities. Goals are selected, and opportunities to achieve these goals are identified. Once target markets are identified, the firm then adapts the marketing mix to meet the needs of the market. Finally, the firm allocates resources and implements the marketing plan.

True or False ?