Question 1

If only a few competitors compete for a single market segment, the segment has:

A.measurability

B.size

C.growth

D.structural attractiveness

(A was wrong)

Question 2

Food trucks in large metropolitan areas are likely to use:

A.un-segmented marketing

B.bifurcated marketing

C.undifferentiated marketing

D.concentrated marketing

Question 3

Club A Restaurant's competitors use undifferentiated marketing. The best course of action for Club A Restaurant is to use:

A.undifferentiated marketing

B.differentiated marketing

C.homogenous marketing

D.SoLoMo marketing

Question 4

Restaurants ________ based on personnel.

A.can position

B.have failed because of positioning

C.can never position

D.should never position

Question 5

A product's position is the way the product is defined by customers on important:

A.attributes.

B.segments.

C.targets.

D.markets.

Question 6

One of the most important instruments for measuring positioning is:

A.Perceptual mapping

B.Structural mapping

C.Geographical mapping

D.Behavioral mapping

Question 7

When selecting a positioning strategy, a company should review its competitive strengths and weaknesses and select a position that places it in a ______ position against its competitors.

A.Unchangeable

B.superior

C.Equal

D.Invisible