Question 1: Influencers look like a simple solution to a common problem for public health communicators: They need to reach people who don't want to be reached, but who spend a lot of time on the internet." a. With reference to your understanding of behavioural economics how could influencers be effectively used to promote public health messages. Explain your reasoning in detail and make sure that you mention both the risks as well as the benefits of taking such an approach. (1095) b. Now referring to your knowledge of communications theory, explain how employing influencers can be a more successful communications strategy than traditional advertising (7.5 marks). (Hint: reference to the communications model may be helpful)