Question 1 (Mandatory) (3.3 points) How do IMC compatibility and guerrilla marketing often work together? a) Guerrilla marketing campaigns use no IMC tools at all and rely only on art installations Ob) Frequent personal selling, like a mime who signs people up for a company's service, is used with guerrilla marketing. c) Social media, like a landing page on a website, is used in conjunction with the guerrilla marketing experience. Question 2 (Mandatory) (3.3 points) Historically direct marketing filled up the mailboxes of customers with postcards, flyers, and junk mail offers. How has direct marketing changed in today's world? O a) It is more personalized through database information about customers and delivered through email and mobile devices. Ob) It continues to be conducted primarily through direct postal mail. O c) It utilizes emails and mobile messages that are sent to a wide audience like mass marketing with little customization or personalization