Question 1 (Marks: 30) Q.1.1 Discuss the difference between functional areas of operation and business (10) processes. Also, give an example of a business process. Q.1.2 Give an example of Marketing and Sales in a small business such as a coffee shop. (5) Q.1.3 Discuss the reasons behind a bumpy rollout of an Enterprise Resource Planning (15) system. Also, give any one example. Question 2 (Marks: 30) Q.2.1 Discuss the five kinds of decisions made by marketing managers. (10) Q.2.2 Briefly discuss one-to-one marketing. (5) Q.2.3 Calculate the base projection figure for the sales shown below and factor in the 2% (10) estimated growth rate. Assume that last year, the special marketing promotion resulted in an increase in 2500 products for October and that this year, their special marketing promotion will result in an increase in 3000 products for July. \begin{tabular}{|c|c|c|c|c|c|c|c|c|} \hline 4 & A & 3 & c & D & & F & G & H \\ \hline 1 & Sales Volume & & July & August & September & October & November & December \\ \hline 2 & Previous Year & & 45898 & 32453 & 37845 & 20763 & 25637 & 60894 \\ \hline \end{tabular} Q.2.4 The production plan for Fitter Snacker calls for 10000 cases of the bar product (5) group in June. If the snack bar product group consist of NGR-A and NGR-B bars with the proportion 70% NGR-A and 30% NGR-B bars. Calculate how many NGR-A bars should be produced in June. Show oll your work