Question: Question 1: No Marketer sets out to overlook deliberately any marketing opportunity, and most marketers are relatively well educated and professional. The readings suggest that

Question 1:

  1. No Marketer sets out to overlook deliberately any marketing opportunity, and most marketers are relatively well educated and professional. The readings suggest that often marketer do overlook key identity factors that would distinguish multicultural and ethnic marketing. Given what you have learned, how does this happen and why?

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