Question: Question 1 Over positioning Under positioning Doubtful positioning Confused positioning (a) Explain the above positioning risk and error that a business will face during the

Question 1

  • Over positioning
  • Under positioning
  • Doubtful positioning
  • Confused positioning

(a) Explain the above positioning risk and error that a business will face during the positioning of its company in the market

(b) Apply the positioning risks and errors for the Astro Malaysia and provide marketing strategy to overcome each scenario. Justify your actions

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