Question 1 Perform Porter's five forces analysis on the pharmaceutical retail industry in Malaysia. Support your analysis with relevant examples for each of these forces. Guidelines to students: Refer to Unit 2 for reading materials. Perform Porter's five forces analysis to analyse the power of each forces in the pharmaceutical retail industry in Malaysia. Some of the areas that could be discussed. - Threat of new entry: economies of scale, branding, infrastructure - Bargaining power of buyers: choices & influence of customers Bargaining power of suppliers: volume & type of suppliers, fragmented industry? - Threat of substitutes: choices for selection - Competitive rivalry: the many industry players, exit cost? [50 marks] Question 2 In your opinion, is the pharmaceutical retail industry described in Question 1 attractive? Justify your answer with TWO (2) relevant examples. Guidelines to students: Refer to Unit 2 for reading materials. In your opinion, do you think pharmaceutical retail industry is an attractive or not an attractive industry? Provide relevant examples from the analysis conducted in Question 1, to support your opinion. 120 marks]