Question: Question 1 Perform Porter's five forces analysis on the pharmaceutical retail industry in Malaysia. Support your analysis with relevant examples for each of these forces.

Question 1 Perform Porter's five forces analysis

Question 1 Perform Porter's five forces analysis on the pharmaceutical retail industry in Malaysia. Support your analysis with relevant examples for each of these forces. Guidelines to students: Refer to Unit 2 for reading materials. Perform Porter's five forces analysis to analyse the power of each forces in the pharmaceutical retail industry in Malaysia. Some of the areas that could be discussed. - Threat of new entry: economies of scale, branding, infrastructure - Bargaining power of buyers: choices & influence of customers - Bargaining power of suppliers: volume & type of suppliers, fragmented industry? - Threat of substitutes: choices for selection - Competitive rivalry: the many industry players, exit cost? [50 marks]

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