Question 1:

Please explain the shift in Consumer Behavior from Push to Pull Marketing? What are the implications for Customer Relations Management?

Question 2:

Please explain the Brand Funnel approach in Marketing with different stages from Awareness to Conversion of a brand. Name possible Customer Acquisition strategies in different channels (Owned, Earned and Paid channels)?

Question 3:

Think about Nike.com as example of an E-Commerce Business. Please explain the most important CRM and Brand.com E-commerce KPIs which needed to be tracked? Explain them in details?

Question 4:

Think about this scenario: If you had an online store selling Olive products (olives, olive oil etc), how would you attract your customers to replenish your products? Which CRM strategies are needed in order to create loyal consumers? What would you do in order to reactivate your consumers?

Question 5:

Think about an E-Commerce application company which delivers goods in short time in the city you live. Which promotional strategy would you use during the year? Explain the CRM cost structure?