Question: Question 1: Provide a Comprehensive Strategy Assessment a. Describe KFC current positioning/marketing strategy. (compared with McDonald's) b. What are KFC major sources of competitive advantage

Question 1: Provide a Comprehensive Strategy Assessment

a. Describe KFC current positioning/marketing strategy. (compared with McDonald's)

b. What are KFC major sources of competitive advantage (compared with McDonald's)

c. What additional sources of KFC could each develop in the future?

d. Due to (nearest) competitor of McDonald's is KFC, provide:

i. New positioning and accompanying new marketing strategies that you recommend for your company vis--vis the competitor?

ii. Provide reasons you recommend these particular strategies for your company.

iii. Elaborate on these strategies implementation.

iv. Elaborate on the measurement of their success.

Subject: Retailing

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