Question 1 pts

The value chain is an important tool to identify a firm's activities and evaluate whether they are able to create and sustain a competitive advantage.

Group of answer choices

reduce the immobility and heterogeneity of the firm's resources

contribute to the firm's position as either low-cost leader or differentiator

create a static fit between the company's internal resources & external environment

reduce the casual amibiguity and the social complexity of the firm's source of success.

Flag question: Question 2

Question 25 pts

Mike needs a new suit for job interviews. He is willing to pay $200 for the suit he just tried on but, after looking at the price tag, he finds the suit is only $175. What is the $200 referred to as?

Group of answer choices

the producer surplus

the firm's cost (C) in manufacturing the suit

the value (V) the consumer attaches to the suit.

Flag question: Question 3

Question 35 pts

Which company included in this Module provides an example of customer loyalty as a strength?

Group of answer choices

Harley Davidson

Ford

Coca-Cola

Apple

Flag question: Question 4

Question 45 pts

Which company that was included in this Module uses "Fun at Work" as an activity that could fit in the firm infrastructure value chain support activity?

Group of answer choices

Google

Tesla

Southwest Airlines

Apple

Flag question: Question 5

Question 55 pts

Which of the company examples that were included in this Module has a value chain that includes a low level of service primarily relying on self-service and displays?

Group of answer choices

Walmart

IKEA

Home Depot

Grocery Outlet

Flag question: Question 6

Question 65 pts

You are tasked with preparing a briefing on the company's resources, both tangible and intangible. Which of the following will not be listed under intangible resources?

Group of answer choices

a reputation for fast customer service

a culture of proactive communication

patents for electronic components

the punch press that produces parts

Flag question: Question 7

Question 75 pts

Fast Ship and Ship-R-US are two competing companies in the logistics industry. Fast Ship's tangible assets are valued at $18 billion and its intangible assets are valued at $31 billion. Ship-R-Us's tangible assets are valued at $4 billion and its intangible assets are valued at $53 billion. What can be concluded from this information?

Group of answer choices

Ship-R-Us will be less competitive than Fast Ship because of its smaller investment in tangible assets.

It is likely that Ship-R-Us is better enabled than Fast Ship to gain and sustain a competitive advantage.

Judging from the assets listed, Ship-R-Us Inc. has probably been in the industry a much shorter time than Fast Ship.

There is no resource heterogeneity between the two firms, as they operate in the same industry.

Flag question: Question 8

Question 85 pts

What does a resource based analysis of a firm assist in systematically identifying?

Group of answer choices

core rigidities

core competencies

competitive disadvantage

competitive parity

Flag question: Question 9

Question 95 pts

CROCS sold quickly when they first hit the market but, according to the VRIO model, but soon other competitors followed with similar shoes and CROCS was unable to hold on to its competitive advantage because the shoes were

Group of answer choices

easy to imitate

invaluable and common

extremely rare

non-substitutable

Flag question: Question 10

Question 105 pts

After having a "first mover" advantage, the Online retailer GoodStuff started losing lots of market share to its competitors. The company hired a consulting firm that pointed out that GoodStuff primarily lost much of its competitive advantage due to its bad customer service, including slow response times to customer inquiries and unclear return policies. Customers became unhappy and moved to more customer-friendly retailers. GoodStuff can best solve its problem by working on its

Group of answer choices

immobile assets

resource flows

support activities

resource stocks