Question 1 Read the following case study based on Apple and answer the questions that follow, not all the answers can be found in the case study, you may be required to conduct additional research. An insight into procurement at Apple Inc. With leading technology giants, Apple Inc. currently holding its Special Event, Supply Chain Digital takes a look at the company's supplier standards and diversity programme. Over the lifespan of Apple, the company has developed an entire eco-system of suppliers supporting its business. Apple is proud of its strong relationships with its suppliers. Apple requires its suppliers to follow in the company's footsteps, meeting the highest standards for all goods and services and be as committed as possible to social responsibilities. Apple's ideal supplier is one that understands its culture, fast-paced environment and expectations as well as those who look to adding value. Above all else, Apple values innovation. First steps to become an Apple supplier Suppliers looking to work with Apple should first create a MyAccess account to register its services. Once completed, Apple procurement professionals will look for relevant products and services required by the company and contact individual suppliers to discuss potential opportunities. However, if there is no immediate need for new suppliers - providing all information is updated regularly - Apple will retain the relevant information on its Confidential Supplier Information Database for six months. Q.1.1. The concepts purchasing and procurement are often used interchangeably, in your own words, explain the concept of purchasing. Q.1.2. Examine the strategic importance of procurement for an organisation like Apple. Note: you are required to paraphrase your understanding of the strategic importance before you relate at least 3 key points to the context of Apple. Q.1.3. Analyse components and finished goods as examples of nature of goods purchased in relation to Apple. Note: you are required to paraphrase your understanding of each type of purchase before relating each to the context of Apple