QUESTION 1

Sony's beta vcr failed because it failed to become an industry standard

Yes

No

2 points

QUESTION 2

From an idea, several product concepts can be generated.

Yes

No

2 points

QUESTION 3

Which of the following is correctly describing new product development procedures?

A.

Prototype product needs to be tested using test marketing

B.

If concept test result is positive the next step is to commercialize

C.

Feasibility of new product and its marketing strategy is tested using concept testing

D.

for product concept, primary benefit, primary target, and primary competitors shoud be defined

2 points

QUESTION 4

Developing a stronger position within several segments creates more total sales than _____ marketing across all segments.

A.

differentiated

B.

mass

C.

undifferentiated

D.

niche

2 points

QUESTION 5

The objective of marketing strategy in the growth stage of product life cycle is to maximize profit

Yes

No