QUESTION 1

1. Sony's beta vcr failed because it failed to become an industry standard

   Yes

   No

2 points

QUESTION 2

1. From an idea, several product concepts can be generated.

   Yes

   No

2 points

QUESTION 3

1. Which of the following is correctly describing new product development procedures?

   	A.	Prototype product needs to be tested using test marketing
   	B.	If concept test result is positive the next step is to commercialize
   	C.	Feasibility of new product and its marketing strategy is tested using concept testing
   	D.	for product concept, primary benefit, primary target, and primary competitors shoud be defined

2 points

QUESTION 4

1. Developing a stronger position within several segments creates more total sales than _____ marketing across all segments.

   	A.	differentiated
   	B.	mass
   	C.	undifferentiated
   	D.	niche

2 points

QUESTION 5

1. The objective of marketing strategy in the growth stage of product life cycle is to maximize profit

   Yes

   No

2 points

QUESTION 6

1. Which of the following is not a strategy-oriented retailer?

   	A.	Polo shop
   	B.	Costco
   	C.	Macy's deparment store
   	D.	Seven Eleven

2 points

QUESTION 7

1. Innovators and early adopters are highly innovative, while late adopters and

   laggards are highly imitative.

   Yes

   No

2 points

QUESTION 8

1. A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

   Yes

   No

2 points

QUESTION 9

1. Dell computer claims that they sell the products at lower price for a given level of performance. Dell is positioned as more for the same

   Yes

   No

2 points

QUESTION 10

1. Which of the following is not correct description about more for less positioning strategy?

   	A.	It is Ideal and the winning proposition
   	B.	Once it is successfully established, it is preemptive
   	C.	Costco, Amazon, and IKEA are very close to this position
   	D.	This strategy is sustainable in the short run but hard to sustain in the long run