Question $1$: The article $$Strategic Positioning for Competitive Advantage$$ discusses the idea of $$consonance analysis$.$ The concept talks about changes in market demands and shifts in technology. In our reading $$The Art of Strategic Renewal$,$ the article mentions companies like Blockbuster and Kodak. There are many other companies that are faced with significant changes like this $($Kmart$,$ Younkers, others$).$

A$.$ Using one of these examples or one of your own, explain how changes in market demand $/$ technology demand have created critical changes in the company? What could managers of that company done differently to help the company?

Question $2$: In this Unit we$$ve read the article $$Creating the Future at Southwest Airlines$.$ Focusing on growing market and building sales, we learn about the company$$s early years and the struggles it went through to survive.

A$.$ Dropping airline prices to rock$-$bottom was one way in which the company built market share. Doing so was a new approach back in the early $1980$s$.$ Explain what it was that drove the company to adopting this strategy? What should the company have done differently, if anything?