Question $1$: The article $$Strategic Positioning for Competitive Advantage$$ discusses the idea of $$consonance analysis$.$ The concept talks about changes in market demands and shifts in technology. In our reading $$The Art of Strategic Renewal$,$ the article mentions companies like Blockbuster and Kodak. There are many other companies that are faced with significant changes like this $($Kmart$,$ Younkers, others$).$

A$.$ Using one of these examples or one of your own, explain how changes in market demand $/$ technology demand have created critical changes in the company. What could managers of that company done differently to help the company?