Question $1$

The biggest challenges faced by Coca$-$Cola in the beverage industry $2010-2022$ were

lawsuits with their disgruntled bottlers and ownership models of distribution; threatening a key core

competency of strong and efficient beverage production and distribution.

legislation about labeling of calories and sugar content on products and deposit taxes on packaging

levied by states.

PepsiCo's purchase of Dr$.$ Pepper$/$Keurig$,$ making them a more dominant player in the beverage space.

declining carbonated soft drink sales, product proliferation, and increasing competition.