Question: Question 9 The biggest challenges faced by Coca - Cola in the beverage industry 2 0 1 0 - 2 0 2 2 were lawsuits

Question 9
The biggest challenges faced by Coca-Cola in the beverage industry 2010-2022 were
lawsuits with their disgruntled bottlers and ownership models of distribution; threatening a key core
competency of strong and efficient beverage production and distribution.
legislation about labeling of calories and sugar content on products and deposit taxes on packaging
levied by states.
PepsiCo's purchase of Dr. Pepper/Keurig, making them a more dominant player in the beverage
space.
declining carbonated soft drink sales, product proliferation, and increasing competition.
 Question 9 The biggest challenges faced by Coca-Cola in the beverage

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