QUESTION 1 The response options to the following question represent what type of scale: Please rank the following brands in order of preference (1) Doritos (3) El Lago Ratio Scale Tostitos Interval Scale . Ordinal Scale . OD. Nominal Scalc QUESTION 2 A blind taste test in Coca-Cola's lab with unlabeled colas showed the "New Coke" got higher consumer rating of taste. However, the "New Coke" introduced by Coca-Cola to replace its classic Coke failed the market. This example shows A field experiment lacks internal validity A field experiment lacks external validity O cA lab experiment lacks internal validity OD. A lab experiment lacks external validity QUESTION 3 Marketing researchers studying consumer purchase behavior often use AC Nielson's consumer panel data, which is a source of Primary Data Secondary Data oc Lab experiment data Field experimental Data OD