question 1 ) There are two alternative competitive strategy orientations (West, Ford and Ibrahim, 2015). Do some research and identify two marketing organisations, one that follows the first competitive strategy orientation, and one that follows the second competitive strategy orientation. Use evidence found during your research to support your choices.

Question 2 )Analysis of the market environment is instrumental to any organisation's success, allowing the organisation to make the most of scarce resources and limited capabilities in order to establish a sustainable competitive advantage. Select one of the two marketing organisations used in Question 1, and perform an analysis of the marketing environment within which the selected marketing organisation operates. Present the results of your analysis in a table, using the layout provided.

Marketing Environment Application to Selected Marketing Organisation Variables Macro Environment Political / legal variable Environment variable Technological variable Social variable Economic variable Micro Environment Customers Competitors Distributors Suppliers Internal Environment Strategy Competitive advantage Capabilities Resources