QUESTION 1 Using the information provided in the case (although you are not limited in terms of ideas), identify a suitable Kasi business opportunity given the limited R50 000 budget. Your choices and explanation of the following should be clearly explained and justified: 1. The type of business opportunity you identified for your friend. 2. A suitable name for the company. 3. The physical location for the company and the industry in which the company will position itself and operate. 4. The companys product(s) and/or service(s) (5 marks)

QUESTION 2 Briefly explain how the company will use market segmentation. Identify the segmentation criteria and techniques to be used. Be sure to support your proposal with practical examples for each of the market segments you identified. (10 marks)

QUESTION 3 Explain the strategic significance of value proposition(s) to the management of the company and its targeted market(s). Critically evaluate existing Kasi market offerings within the strategic space you identified for the company and present the value proposition(s) your company will offer to each of its market segment(s)? Provide practical examples of the value proposition(s) to support your argument. (10 marks)

QUESTION 4 Comment on the positioning of the company within the different market segments you identified. Justify whether you think the positioning will be on being different (differentiation) or on being better (cost and efficiency)? (10 marks)

QUESTION 5 Now, recommend (for at least one of market segments identified), innovation(s) that will add more value to the segment needs and to the companys brand perception. Elaborate fully on the type of innovation and how this could be established. (20 marks)

QUESTION 6 Graphically illustrate (in diagrammatic format) a suitable organisational structure for the company. In addition, you should indicate the required value-added competencies and how the company should configure and align these in its capital base and structure to deliver on its value proposition(s) and achieve its innovation objectives. (20 marks)

QUESTION 7 Illustrate by means of a table or diagram how the intended value creation will be measured and monitored by the company. Do this by constructing a Balanced Score Card (BSC). You are expected to clearly indicate for each perspective of the BSC (at a minimum), at least one SMART objective. (20 marks)

QUESTION 8 Assuming you have decided to partner with your friend concerning the Kasi business opportunity, how will your personal involvement and value-based management skills contribute to the success of the company? Justify and motivate your response.