Question: Question 1 What is cognitive interpretation? How does it differ from affective interpretation? (1 mark). Question 2 What is stimulus generalisation? Give an example (1

Question 1 What is cognitive interpretation? How does it differ from affective interpretation? (1 mark). Question 2 What is stimulus generalisation? Give an example (1 mark). Question 3 Briefly explain the five-factor model of personality (1 mark). Question 4 What are the characteristics of an aspirational reference group? (1 mark) Question 5 What are the criteria of a traditional social class? (1 mark). Question 6 Briefly explain why marketers need to monitor changes in culture. (1 mark). Question 7 Consumption often has a deep meaning for consumers. What is meant by this statement? Briefly explain. (1 mark). Question 1.8 Why marketers need to understand ritual situations? (1 mark). Question 1.9 What is selective problem recognition. Give an example (1 mark).

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