Question: this is buyer behavior module. Question ONE is compulsory. And then select any THREE out of the remaining FOUR questions. 30 marks QUESTION ONE (9

this is buyer behavior module. Question ONE is compulsory. And then select any THREE out of the remaining FOUR questions. 30 marks QUESTION ONE (9 MARKS) Question 1.1 What is cognitive interpretation? How does it differ from affective interpretation? (1 mark). Question 1.2 What is stimulus generalisation? Give an example (1 mark).

10 | P a g e RMIT MKTG 1052 Take-Home Final Assessment Sem 1, 2022 (SIM) Question 1.3 Briefly explain the five-factor model of personality (1 mark). Question 1.4 What are the characteristics of an aspirational reference group? (1 mark) Question 1.5 What are the criteria of a traditional social class? (1 mark). Question 1.6 Briefly explain why marketers need to monitor changes in culture. (1 mark). Question 1.7 Consumption often has a deep meaning for consumers. What is meant by this statement? Briefly explain. (1 mark). Question 1.8 Why marketers need to understand ritual situations? (1 mark). Question 1.9 What is selective problem recognition. Give an example (1 mark).

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