Question: Question 1 : What is the basic description of sales? a ) Large pieces of cloth that propel a boat through the water b )
Question : What is the basic description of "sales"? a Large pieces of cloth that propel a boat through the water b Goods and services that people have bought from you c Starting a business d Goods and services that you have bought
Question : What is successful marketing? Tick all that apply. a Ildentifying your target market b Waiting for customers to come to you c Talking to customers d Advertising your wares
Question : When times are bad for your local business, what should you consider doing? Tick all that apply. a Combine services b Increase staff c Target your advertising d Place advertisements in the national papers e Buy more expensive products to increase the margin f Reduce staff
Question : What do you need to start your business? Tick all that apply. a Capital to cover three years trading b An overdraft c A product that people desire d Money to start the business
Question : How much time each week should you be prepared to put into your business? a hours b Weekdays only c hours d Whatever it takes
Question : Who should you go to for advice about making your business a success? a Bank manager b Your friends and associates c Your potential customers d All of the above
Question : From the Case Study, which of the following statements make it unlikely that Sam will be a success? Tick all that apply. a He is fed up with his work as an accountant b He can come and go as he pleases c He dreams of starting his own business d He does not like the people he works with e He hates working three Saturdays a month f He is tired of arguing points with his boss
Question : From the Case Study, what are Sam's strengths? Tick all that apply. a He doesn't like working weekends b His credit is good c They have recently bought a new car d He lives in a suburban town e He has enough savings He is model plane enthusiast f
Question : From the Case Study, what behaviours will Sam have to change to be successful? a Working as an accountant b His ability to work with people c Doing custom work for customers d Living in a suburban town e Paying his mortgage f The times he is prepared to work
Question : From the Case Study, what effect could Sam's wife have on the business? a His wife can help with the marketing b She can run the store during Sam's weekends off c She can do the bookkeeping d They can share the school run e Her concerns mean that Sam does not have her full support f She can run the store during Sam's lunch break
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