Question 1. What is the difference in attitude formation between high-effort and low-effort consumers?

Question 2. What is the difference in the decision-making process between high-effort and low-effort consumers?

Question 3. Please summarize the heuristics we learned so far and use a short example to explain each of them.

Question 4. How does a marketer persuade the target consumer? Please summarize the tools or tactics we learned in this Consumer Behavior course.