Question 1: What you have to do? (40 Marks)

Keeping the above statement in mind, how will you compare any Pakistani Brand that has faced all the five situations during this pandemic and lockdown?

• This assessment is about choosing an Existing Product, Business or a Service of your own choice.
• You have to describe the changes that a brand made during this pandemic and what new Marketing Satieties were adopted in order to NOT lose the potential customer or consumer.
• In the lockdown situation caused by Covid-19, what measures did they took to create an online presence for that business, product or service that you have chosen?
• It is a must to have a set of plan which explains their Brand Positioning Values, Brand Positioning Statement before and after the Lockdown.
• Explain briefly about the Brands USP, Brand Equity & Customer Based Brand Equity.
• What was their Marketing Plan in order to tackle the New Consumer Behavior? How well did they strategized it?
• Did your chosen Brand suffered from a Loyalty Shock?
• How well they catered their Target Market by using various Brand Elements to handle the Shift in Value and Essentials?
• Explain with a logical answer as One Liner that why did you choose this particular Product or Service?
• What will be your Digital/Social Media Marketing Strategies if you were given a chance to handle their Online Digital Marketing?
• How will you market it online in this critical time while the consumer is in a stage of denial and confusion since the affordability part is very limited?
• What Social Media Platforms will you use to achieve the desired goals?
• How will you strategize the delivery, payment and purchased goods return methods?
• What type of Health, Caring and Safety measures did the Brand focused on in order to maintain and follow the SOPs?
• Was Staying and Shopping from Home strategy really helped the Brand in boosting their Sales compared to the previous records?

Documents Required:

• You have to prepare a set of plan which will be written on a Word Document in a Report Format.
• Your document will have a proper setup of Headings and Sub headings for different descriptions.
• Mention all the details and important strategies in the report.
• PAKISTANI BRAND