QUESTION 10

1. Kharbranth Concourse is an exclusive training program for premed students to help them prepare for medical school. It wants to know how it can better recruit premed college students. To find this out, it wants to know how it is perceived by current college students, and which of its current benefits are most attractive to this target market. It works with an online marketing research panel, which includes thousands of adult US consumers who take surveys in exchange for compensation, and sends out a survey to a random sample of the panel. Panel members who complete the survey get 20 reward points which go into their account. Questions include: Have you ever heard of Kharbranth Concourse? and Please rank the following benefits that Kharbranth Concourse offers from 1 (most interesting) to 10 (least interesting), followed by a list of ten different benefits that the school offers its students.

   Please select which of the following issues with this survey is most likely to lead to measurement error.

   		Assigning 20 reward points for completion
   		Asking whether a respondent has heard of Kharbranth Concourse
   		Asking respondents to answer a 10-item ranking question
   		Surveying individuals who are not premed college students