Question 11 (4 points)

Opinion is not sensitive to important events.

Question 11 options:

	1) True
	2) False

Question 12 (4 points)

An organization must manage it's reputation if they are concerned about their public opinion.

Question 12 options:

	1) True
	2) False

Question 13 (4 points)

One of the primary functions of a top manager is to serve as

Question 13 options:

1)	payroll manager

2)	Researcher

3)	benefits coordinator

4)	the organization's communicator

Question 14 (4 points)

For the public relations functions to be valuable to management, it must remain

Question 14 options:

1)	independent

2)

credible

3)

objective

4)	All of the above

Question 15 (4 points)

Before organizing for public relations work what must be considered?

Question 15 options:

1)	objectives and strategies

2)	planning and budgets

3)	research and evaluation

4)	All of the above

Question 16 (4 points)

The plan's major ideas and emerging themes is the:

Question 16 options:

1)	Message statement

2)	Situation Analysis

3)

Budget

4)

Backround

Question 17 (4 points)

Every aspect of the public relations plan should be designed to be valuable to the organization.

Question 17 options:

	1) True
	2) False