QUESTION 11 Research to evaluate advertising effectiveness: O should focus primarily on the judgment of advertising experts. should focus primarily on measuring increases in sales, O includes experiments conducted using split runs on cable TV systems O is a problem because nothing can be done until after the ad has actually run. O None of these alternatives is correct. helps speed the diffusion of marketing advances to consumers everywhere. QUESTION 13 The forces of competition in and among command economies O production-oriented firms individualistic cultures O market directed economies O collectivistic cultures QUESTION 15 Which of the following is NOT a current trend affecting marketing strategy planning? O growth of senior citizen submarket O shift away from exporting O growth of ethnic submarkets O more attention to environmental issues O growth of product placement promotion QUESTION 16 In Switzerland, O any advertisement targeted directly at children is banned O political ads are limited on TV. print ads must be identified so they are not confused with editorial matter O competitive and comparative advertising is banned. O an advertiser cannot use an actor to represent a consumer QUESTION 18 Leader pricing O seeks a big profit on the leader items. O is usually used for a retailer's major product line-to give it a competitive advantage O is different from bait pricing in that the marketing manager really expects to sell leader priced items. O assumes that some part of the demand curve is upward sloping to the right is banned in interstate commerce