Question: QUESTION 12 The process for exploring new target markets should be based on whether they are O a measurable b. reachable c. sizeable d. all

QUESTION 12 The process for exploring new target markets should be based on whether they are O a measurable b. reachable c. sizeable d. all of the above e. only a &b QUESTION 13 In-depth interviews and focus groups are types of quantitative research O True O False 14

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