Question 122 pts

Marketers at Johnny Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. Johnny Inc. follows the ________ concept in doing business.

Group of answer choices

social responsibility

selling

production

marketing

product

Flag question: Question 13

Question 132 pts

Segmenting on the basis of neighborhoods is the ________ method of segmentation.

Group of answer choices

psychographic

behavioral

cultural

demographic

geographic

Flag question: Question 14

Question 142 pts

Which of these entities includes taxes, import tariffs, and embargoes, as well as product specification and pricing, communication regulations, and intellectual property laws?

Group of answer choices

Sociocultural context

Economic context

Physical context

Technological context

Regulatory context

Flag question: Question 15

Question 152 pts

The ________ concept holds that consumers will favor offerings with the best quality, performance, or innovative features.

Group of answer choices

marketing

holistic marketing

product

selling

production