Question 14 33 Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company UAV DRONE SEGMENT Company Average vs. Ind. Avg. Price (average direct sale $ per unit) $1,400 $1,327 +5.5% Discount to Online Retailers 14% 11.9% +17.6% P/Q Rating (1 to 10 stars) 5.4 4.4 +22.7% Brand Reputation 71 75 -5.3% Number of Models 2 2.926 -31.6% Online Retailers 26 +26.9% Website Displays ($000s) 1,200 1,657 -27.6% Search Engine Advertising ($000s) 1,200 2,104 -43.0% Retailer Recruitment ($ per unit) 81.63 128.07 -36.3% Warranty Period (days) 90 94 -4.3% Drone Unit Demand - Direct 31.0 37.9 -18.2% (000s) 3rd Party Retailers 9.8 11.1 -11.7% Total Demand 40.8 49.0 -16.7% Gained/Lost (due to stockouts-000s) +1.3 -0.2 UAV Drone Units Sold (000s) 42.1 48.8 -13.7% Market Share 12.3% 14.3% -2.0 pts Based on the above data for your company, which of the following statements is false? OR Copyright by GoBus Software, Inc. Copyr. stributing, or rarty websito posting pressly prohibited and constitutes copyright violation Your company's drone sales volume and market share were negatively impacted by your company's 2-model product line. Your company had a competitive advantage in the number of 3rd party online retailers stocking and merchandising its drone models. Your company's biggest percentage competitive disadvantage related to search engine advertising Your company's most important competitive advantage was its 14% price discount to 3rd party online retailers. Your company's drone sales were 1,300 units higher than they would otherwise have been because other companies in the region did not have sufficient inventory to fill all orders from buyers, thus causing some buyers to purchase your company's drone models