Question: Question 14 (5 points) Marketing analytics tools are software solutions that help advertisers track and forecast campaign performance. Usually, marketers work with five main types

Question 14 (5 points) Marketing analytics tools

Question 14 (5 points) Marketing analytics tools are software solutions that help advertisers track and forecast campaign performance. Usually, marketers work with five main types of analytics: web analytics, social media marketing analytics, lead generation and attribution, SEO analytics, and email marketing analytics. A) True B) False Question 15 (5 points) Blue oceans are all the industries not in existence today - the unknown market space. Unexplored and untainted by competition, 'blue oceans' are vast, deep and powerful in terms of opportunity and growth. Blue ocean strategy creates new demand. Companies develop uncontested market space rather than fight over a shrinking profit pool. Creating blue oceans is non-zero-sum. A) True B) False

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