Question 15 (0.4 points) Total frequency. How many times should each person in your target audience see brand's advertisements in a given time period if: the brand is four (4) years old; the brand is not popular in the area; the brand has only one serious competitor; the brand is launching a new advertising campaign to promote new packaging options; and the goal of the new campaign is short-term; it is to introduce new packaging options to consumers and convince them to try the product packaged in a new way. 04 Question 16 (0.4 points) You reached 65% of the target audience with your advertising. It means that 65% of the audience saw your ads at least once. 42% saw your ads at least twice. 34% saw one 7 8 9 10 ilo