QUESTION 15

1. In developing the Customer Profile for Value Proposition Design, Gains include

   	a.	the outcomes customers want to achieve
   	b.	the concrete benefits customers are seeking
   	c.	the minimum work necessary by the product or service development team to address customer pains
   	d.	a competitors innovative new product or service launch
   	e.	a and b are correct

3.04 points

QUESTION 16

1. The managers of Pioneer Pizza, a popular pizzeria in Hayward, California, have been increasingly encouraging senior citizens to order takeout from the pizzeria's numerous outlets spread across the city. Anticipating a rise in the population of senior citizens in the area, the management of Pioneer Pizza is seeking to tap into this promising segment that consists of retired, affluent consumers. In this instance, most likely, the managers of Alfredo's Pizza are anticipating company growth through ________.

   	a.	market development
   	b.	product development
   	c.	mass customization
   	d.	neuromarketing
   	e.	product differentiation

3.04 points

QUESTION 17

1. These two business-level strategies are keys to building competitive advantage:

   	a.	low-cost leadership and differentiation
   	b.	advertising and distribution
   	c.	segmentation and positioning
   	d.	pricing and branding
   	e.	innovation and quality

3.04 points

QUESTION 18

1. As a creativity technique for generating new venture ideas, brainstorming

   	a.	benefits from preparation by participants in silent thinking
   	b.	helps to separate personalities from ideas, allowing good ideas to surface
   	c.	works best with problem-solving and evaluation routines during the brainstorm
   	d.	a and b are correct
   	e.	b and c are correct