QUESTION 17 0.5 points The modifications made regarding advertising, public relations, and promotional strategy in a given market is called: a changing product features Obchanging delivery schedule c changing the product place d. changing the product promotion QUESTION 18 a3 points In reacting to the marketing environment, what strategy do firms adopt in order to shift from a reactive to a more proactive stance? O a view the marketing environment as an uncontrollable element b. adopting a proactive stance toward the marketing environment develop strategies to change the endronment Take very slow actions to affect forces in the environment di assuming that strategic options are bounded by the current environment Watch and react to forces in the environment