Question 17 (1 point)

A consumer hears pleasing background music and recognizes the celebrity sponsor for a fast-food company. After seeing this ad, she has a more positive attitude about this company. This is an example of the company using the __________ route of the elaboration likelihood model.

Question 17 options:

	Central
	Peripheral
	Direct
	Indirect

Question 18 (1 point)

The fundamental mandate of public relations is ________, and its focus is ________.

Question 18 options:

	strategy; media relations
	communications; building relationships
	relationships; publicity
	character; performance

Question 19 (1 point)

In lecture, we discussed an example of research where people stated that they washed their hands every time after using the bathroom. This is an example of:

Question 19 options:

	sampling error
	cognitive dissonance
	social desirability bias
	social responsibility

Question 20 (1 point)

As discussed in lecture, how were they able to better estimate how many people were actually washing their hands? What type of research did they use? (Related to the above question)