Question 18 (1 point) Fred was doing his weekly grocery shopping. He always prepares a shopping list to expedite his shopping process. On his way to the cashier, he sees the salt on the shelve, he remembers he needs it, so he grabs it into his shopping cart, despite that salt was not on the shopping list. Which of the following is TRUE? This is a purchase momentum This is an unplanned purchase This is a hedonic purchase O This is an impulse purchase