Question: Question 19 10 pts The Operating risk associated with pursuing sustainability initiatives as part of a marketing plan is: The magnified negative impact of an

Question 19 10 pts The Operating risk associated

Question 19 10 pts The Operating risk associated with pursuing sustainability initiatives as part of a marketing plan is: The magnified negative impact of an inconsistent action. A negative impact on the brand image. A loss of focus. O A lack of understanding of sustainability's benefits among consumer groups. The weakness in sustainability's consumer appeal

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