Question: Question 19 Marketers use different comparative methods to assess brand equity. You must answer all 3 parts of this question (A, B, and C). A

Question 19 Marketers use different comparative methods to assess brand equity. You must answer all 3 parts of this question (A, B, and C). A Define the marketing based comparative approach. B Explain two (2) applications of the marketing-based approach. C Give one advantage and one disadvantage of the marketing based comparative approach

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