Question 19 options:

Which writing technique will be most effective for an online sales message?

Use abstract language to cover as many points as you can in general terms.

Use emotional appeals exclusively.

Highlight one or two central selling points.

Question 18 options:

Which of the following would be the best closing for a memo intended to persuade your supervisor to write a recommendation letter for your application to graduate school?

	I hope you agree that this will be very beneficial for my education and advancement in the company.
	Please contact me at your earliest convenience with your decision.
	If you have any further questions about my application details, please contact me ASAP.
	Your decision by May 15 will allow me to complete my application before the final deadline.

Emphasize as many product features as possible

Question 17 options:

In which of the following situations would the indirect strategy be unnecessary?

You want to deliver a sales presentation to advertise a new line of printers.

You want to ask your employer for an extended maternity leave.

Question 16 options:

You should take into account a reader's objections and questions and try to translate them into selling points when composing a sales message.

	True
	False

You want to ask a colleague to reschedule your meeting to later this week.

You want to request new office furniture because the current furniture is dated and worn.